(Paperback - English - 9780995858107)
StorySpeak is more than just telling stories... StorySpeak is calling men's perfume "aftershave," branding Albacore tuna as "Chicken of the Sea," and telling the boxing world "I'm going to float like a butterfly and sting like a bee." StorySpeak turns facts into feelings. Genius Communicators throughout history know that 80% of the time people make their decisions based on their emotions even though they think they're being rational. That's why you find StorySpeak used in business, religion, education, healthcare, law, entertainment, community, family and profitable relationships to capture the emotions and arouse enthusiasm. The Irresistible Power of StorySpeak ..