(Paperback - English - 9781508679615)
You've got a big idea. Now what? Where do you put your entrepreneurial effort? Do you throw everything you have at it straight away? Do you cross your fingers and hope that your dedication, deep pockets and limitless time will be rewarded? Or do you try something else? 'For Entrepreneurs with Big Ideas: A Travel Guide from Big Idea to Business Case' provides a journey from the world of business into the structured, logical and exciting Land of the Project. It provides an introduction for the entrepreneur to a disciplined way of building up the very seed of an idea into something much greater. It provides guidance on how to explore your big idea, understand the m ..