Goldratt, Eliyahu M.
ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.

Cox, Jeff
Jeff Cox is the co-author or author of seven works of business fiction, which include"The Goal", "Zapp", "The Quadrant Solution", "Heroz", "The Venture", "Selling the Wheel" and "The Cure". Both "Zapp" and "The Goal" ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.